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What is PMU? 

So permanent makeup, or PMU for short, is basically getting tattooed, but instead of some rad design, it's makeup that's inked onto your face to always look on-point. I’m talking stuff like eyeliner, lip liner, filling in those brows - anything to enhance those gorgeous features of yours!

The major perk here is the crazy convenience factor. Instead of having to slap on makeup every morning and dealing with it smearing all over by lunch, PMU has you covered 24/7. Your wings will be sharp, brows will be perfect, and lips will be plump without any effort! Talk about a serious time-saver for all my fellow busy babes out there.

But it's not just about convenience - PMU can do wonderful things for defining and accentuating your natural beauty. Sculpted brows frame that pretty face, lip liner gives you that plumped up pout, the whole nine yards for an eternally polished look.

It can also be a total game-changer for anyone who has a hard time applying makeup due to vision issues, shaky hands from arthritis or other conditions. With PMU, you don't have to stress about any of that application struggle.

Now, the thing to keep in mind is that while this is technically a tattoo, PMU does fade since it’s on  the face (and exposed to elements, skin care treatments, etc.) and will eventually need touch-ups down the line. But if low-maintenance glam is the vibe you're going for, PMU will be your new BFF!